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Joetsu's World-Class Nighttime Economy
This event will be held at the Kobayashi Kokei Residence, a designated National Important Cultural Property. The parlor will open its doors to 20 guests per night for an exclusive Japanese meal using locally produced ingredients. Drinks will include Japanese sake and Yukimuro wine, a highly sought-after rarity. The garden will be artfully illuminated, and guests can enjoy their meal while listening to live music performed by an orchestra from Joetsu City. This is a fun, content-packed experience for visitors to Japan.
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A Unique Artisanal Experience
Tsubame-Sanjo is home to many of Japan's leading artisans.
The entire town functions like a single historical workshop that continues to produce tools essential for daily life, using traditions passed down from the days of old.
Experience this town of craftspeople and witness the amazing handiwork of these artisanal masters firsthand. Become an artisan for a day in your very own workshop, explore the story of Japanese manufacturing and utility in daily life, and enjoy a bike ride along the Shinano River. You certainly won't find this extraordinary crafting journey in a guidebook!
The tour begins with a visit to an iconic 85-year-old vacant warehouse where you will learn about the region’s history.
You will then depart from the warehouse and go for a bike ride through the streets of Tsubame-Sanjo, where you can enjoy the Shinano River breeze against your skin.
Finally, create your own personalized kitchen knife engraved with your name, or perhaps your very own original frying pan at a blacksmith's forge with over a century of history. You will learn specialized techniques from a master artisan to complete your project.
The methods you learn to create lightweight and easy-to-use utensils that last a lifetime will surely leave lasting memories. -
Reconstructing Ishikawa: A Leading Food Culture Experience Experience the flavors of the samurai and the vitality of the Noto region
The experience includes a special performance of Noh, an UNESCO Intangible Cultural Property, at the Ishikawa Prefectural Noh Theater, a nationally designated Tangible Cultural Property as of Autumn 2023. Kenrokuen Garden in Kanazawa will be opened at night for exclusive guided tours of the garden with a special cha-kaiseki (Kaga cuisine) dinner. Observational tours featuring cultural crafts affected by the 2024 Noto Peninsula earthquake and outdoor dining experiences featuring cuisine by local Michelin-star chefs will also be held to offer culinary and cultural experiences to showcase and contribute to Noto's recovery efforts.
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Marvel at Mother Nature at Fukushimagata Lagoon: A Private Cultural Experience and Tour
Niigata Prefecture is famous for its delicious rice and sake. Niigata City, the prefecture’s capital, is home to a vast expanse of rice paddies, an iconic symbol of the plains of Niigata. It also contains another iconic landscape of Niigata: the lagoon. The Fukushimagata Lagoon of present-day Niigata City gave rise to a lifestyle and culture that was inseparable from the lagoon.
Now you too can experience the unique lifestyle and food culture of this region through interactions with local fisherfolk and storytellers.
Try some snacks made from unique ingredients obtained by lagoon fishing paired with sake produced by one of the local breweries, and chat with local residents around the warm fire of a sunken hearth.
The Fukushimagata Lagoon is also a favorite stop for rare bird species such as white swans and bean geese, a designated Natural Monument of Japan. Watch the wildlife fly around the rice paddies in the early morning with a local ranger guide.
Main contents of the tour
(1) Special lagoon cultural experience: Board a traditional wooden boat and try your hand at fishing with active lagoon fishermen. Try traditional cuisine made with ingredients caught in the lagoon and paired with Niigata sake while chatting with local residents around a sunken hearth.
(2) Early morning birdwatching: See the rare wild birds that flock to Fukushimagata Lagoon, includings white swans and bean geese (designated Natural Monument of Japan).
(3) Special sake brewery tour in Niigata: Try sake pairings of leading Niigata sake varieties (*includes a souvenir Niigata sake cup) -
Night Tour of the Sado Gold Mine: A World Heritage Site
The Doyu Mine is one of the most famous landmarks within the Sado Gold Mine World Heritage Site. During this event, Doyu no warito, symbol of the Aikawa Gold Mine, will be lit up for a fantastic night tour utilizing projection mapping and other light-based scenography. Available for a limited time only, this night tour is not something that visitors can experience on a regular basis.
The historic gold mine is a rare industrial heritage site, featuring a large-scale system of gold production that operated for more than 380 years on gold-rich Sado Island from the late 16th century to the mid-19th century. Under the management and operation of the Tokugawa Shogunate, isolationist policies limited the exchange of technology with the outside world. The system was thus quite different from those of Europe, and involved the use of Japanese traditional handicraft techniques to produce gold of world-class quality and quantity.
Workers were recruited from all over Japan by the shogunate, which resulted in a rich, diverse culture centered on the mine, including religious beliefs, performing arts, and entertainment.
In addition to the night tour, this event will give visitors a chance to experience Sado Island's unique performing arts, historical culture, and nature, as well as dishes showcasing the island’s delicious cuisine. -
Stay in Echizen and Try Your Hand at Making Hammered Blades and Japanese Umbrellas Under the Instruction of Traditional Artisans
Learn traditional crafts from craftsmen and artisans who have preserved and passed down the traditional industries of Fukui Prefecture's city of Echizen for generations. In this program, you will have the opportunity to make your own one-of-a-kind traditional craft items.
Learn how to make Echizen hammered blades from the artisan Takeshi Saji in a workshop not usually open to the public. Next, the artisan Naganobu Komamoto will teach you how to apply maki-e lacquer decoration to the handle to match the knife made in the workshop.
Artisans will also teach you the meticulous art of making Japanese umbrellas using Echizen washi paper.
Back at your accommodation, you can try your hand at cooking shabu-shabu using renowned Wakasa beef from Fukui Prefecture.
On each part of the tour, you will be accompanied by a professional interpreter.
Private hire cars are also available for transport from the meeting point and the accommodation. -
Hokuriku-Echizen Grandmaster Tour
The Hokuriku area is home to a large number of traditional folk crafts, 23 of which are nationally recognized. All have a long history, and have been carefully handed down to the present day.
The Tannan district in the Reihoku area of Fukui is truly unique, with five nationally designated traditional craft centers concentrated within 10 kilometers of each other. One such craft is Echizen washi paper, which has a 1,500-year history and is said to have been used by world-famous painters like Rembrandt and Picasso. Toyama is surrounded by the Tateyama mountain range, which provides easy access to high-quality timber, and many crafts that utilize wood have flourished there. Inami, a town known for sculptures, was recognized as a Japan Heritage site in 2018. Home to 36 traditional folk crafts, Ishikawa is also known as the “kingdom of crafts.” Ishikawa is particularly well known for its 10 traditional crafts specially designated by the Japanese government, and has it produced a remarkable number of artisans who are recognized as Living National Treasures.
Interact with the grandmasters of these nationally designated traditional crafts, whom tourists typically never get the opportunity to meet, and tour their workshops that are usually closed to the public. Enjoy a special dining experience in collaboration with area chefs which showcases local ingredients and makes use of the craft items crafted by these grandmasters. -
Tour for Luxury Tourists: “The Path of the Craftsman—A Journey Through the Heart of Japan”
This tour is an in-depth experience of traditional Japanese crafts, natural landscapes, and culinary culture unique to various areas. The following unique experiences will be offered in the Aichi, Gifu, and Kyoto Prefectures.
(1) Traditional folk craft experiences
- Ceramic art: Learn from the direct apprentice of a Living National Treasure at the Kobeigama Kiln for an authentic Japanese experience. This activity is exclusive to participants of this tour, and the items can be mailed back to your home countries at a later date.
- Small blade making: Try your hand at making a small blade in a workshop not usually open to the public in Seki, Gifu Prefecture. This experience is also exclusive to participants of this tour, and items can be mailed back to your home countries at a later date.
- Mino-washi papermaking: Learn from an artisan how to make hon-minoshi paper, a method which is registered as an Intangible Cultural Heritage by UNESCO.
(2) Traditional scenery and accommodations
- Tour historical buildings: Visit traditional buildings in places like Gifu Prefecture's Takayama City, Mino City, and Shirakawa-go, as well as Kyoto Prefecture's Kyoto City. Enjoy strolling around and taking photos wearing a kimono.
- Traditional accommodations: Stay in select accommodations in old private homes built more than 130 years ago, or in machiya-style townhouses designated as Important Cultural Properties by the Japanese government. Enjoy an extraordinary experience in a truly special space.
(3) Culinary culture and seasonal produce
- Michelin Guide-listed restaurants: Enjoy dishes made with seasonal local ingredients, such as wild vegetables in spring, ayu (sweetfish) and eel in summer, matsutake mushrooms in fall, and wild game in winter. Accommodations can also be made for vegan or halal dining.
Participants will be accompanied by a guide from the region who is fluent in the participants' language, has extensive knowledge of the area, and who can provide a deeper understanding of Japanese culture. -
Chikuma City: Geisha Kimono Experience
At the height of the geisha culture that once flourished around Togura-Kamiyamada Onsen, there were more than 400 geisha in the area to entertain travelers.
Even today, a small number of geisha still entertain guests at traditional parties and geisha performances.
This event provides new entertainment value by combining geisha culture with different tourism resources.
The Geisha Train, a geisha dance performance inside a moving train. Special dinners where guests can enjoy local food and sake while experiencing traditional ozashiki (Japanese-style tatami room) parties. Facilities that are normally inaccessible will be opened to the public, and visitors will be able to try on kimono and take a bus tour dressed in kimono.
A large photo shoot will also be held in conjunction with the kimono experience, allowing participants to recreate photographs taken during the heyday of geisha culture, further promoting the culture, and preserving the experience for future generations. -
Tsuzawa Yotaka Andon Festival: Special spectator seating with delicious festive food as impressive lanterns clash
Held every year on the first Friday and Saturday nights of June, the Tsuzawa Yotaka Andon Festival is a historical festival that originated in the Edo period (1603–1867). During this event, illuminated lantern floats assembled from dengaku lanterns, dashi floats, and hanging lanterns crafted with bamboo and washi paper are paraded through the streets at night to the sound of taiko drums and cheering. The main attraction of the festival is the Toyama fighting lantern floats: giant lanterns that are 7 meters high and 12 meters long. The lanterns crash fiercely into one another, and the goal is to break the opponents floats.
Special up-close spectator seating has been made available to watch this powerful clash of lanterns. This unique experience also comes with a meal and beverages, including local sake. The second floor of the Oyabe Tsuzawa Andon Fureai Hall, located near where the clash is set to take place, will be decorated as a dedicated space for this two-day event, allowing visitors to take in the view at their leisure.
Visitors can also tour the town with an interpreter and guide in addition to the lantern float parade. Experience the area firsthand as you learn about the festival and the local community.
Workshops will be held to create lantern art by reusing parts of the lantern floats that have broken off in the collisions. These lantern floats were created especially for the festival, and they are filled with the passion of its participants. While the broken pieces originally would have been incinerated, they are instead recycled for the workshop where they will be transformed into one-of-a-kind artworks that you can take home with you.