
Food & Drink
Area
Season
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Joetsu's World-Class Nighttime Economy
This event will be held at the Kobayashi Kokei Residence, a designated National Important Cultural Property. The parlor will open its doors to 20 guests per night for an exclusive Japanese meal using locally produced ingredients. Drinks will include Japanese sake and Yukimuro wine, a highly sought-after rarity. The garden will be artfully illuminated, and guests can enjoy their meal while listening to live music performed by an orchestra from Joetsu City. This is a fun, content-packed experience for visitors to Japan.
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Lake Biwa Sunset & Fireworks Dinner Cruise
Make your very own fireworks at the Kakinoki fireworks workshop in the city of Nagahama on the northern shore of Lake Biwa, the largest and oldest lake in Japan.
This experience includes commentary by Hiroyuki Kakinoki, an award-winning pyrotechnician who has won awards at fireworks festivals throughout Japan.
After making the fireworks, you will select a kimono to wear, take a stroll around the traditional streets, and finally board a yakatabune boat for a sunset cruise along Lake Biwa.
A fireworks-themed Italian dinner using a variety of ingredients from Shiga Prefecture has been specially created for this sunset cruise.
For the finale, enjoy a premium, one-of-a-kind fireworks display that feature the fireworks you created earlier!
This is your chance to truly appreciate Japan’s fireworks traditions and the scenery of Lake Biwa. -
Reconstructing Ishikawa: A Leading Food Culture Experience Experience the flavors of the samurai and the vitality of the Noto region
The experience includes a special performance of Noh, an UNESCO Intangible Cultural Property, at the Ishikawa Prefectural Noh Theater, a nationally designated Tangible Cultural Property as of Autumn 2023. Kenrokuen Garden in Kanazawa will be opened at night for exclusive guided tours of the garden with a special cha-kaiseki (Kaga cuisine) dinner. Observational tours featuring cultural crafts affected by the 2024 Noto Peninsula earthquake and outdoor dining experiences featuring cuisine by local Michelin-star chefs will also be held to offer culinary and cultural experiences to showcase and contribute to Noto's recovery efforts.
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JAPAN NATIONAL STADIUM TOUR Special Events & Content
The Japan National Stadium was the main venue for the Tokyo 2020 Olympic and Paralympic Games, and the Japan National Stadium Tour aims to honor and pass on this legacy. This program comprises a tour of the athlete locker rooms, athletic track, as well as other areas normally closed to the public, which visitors can enjoy alongside their memories of the Olympic and Paralympic Games.
In addition to the regular tour, we have prepared a variety of events and content so that visitors can enjoy their time in Japan to the fullest.
・Talk by world-renowned architect Kengo Kuma and Akutagawa Prize-winning author Rie Qudan. Includes lunch by a famous chef.
・Japanese cuisine or French-Japanese fusion cuisine lunch by a famous chef. Includes a Japanese cultural experience.
・Christmas lunch by Hiroyuki Sakai, owner and chef of the famous French cuisine restaurant La Rochelle Minami Aoyama. Includes a Japanese culture experience.
・Stadium tour with athletes and running inside the Japan National Stadium
・Take commemorative photos at Japan National Stadium's most scenic spot using a state-of-the-art Machikame selfie system
Enjoy extraordinary experiences at the Japan National Stadium, Japan's leading stadium.
We look forward to you joining us. -
INTO THE BRIGHT - KYOTO
INTO THE BRIGHT - KYOTO is an international forum in Kyoto that brings together global leaders to explore the philosophy of Japan. As an island nation, Japan has long embraced diverse cultures, people, and ideas — at times adopting them directly and at other times transforming them to create something entirely new. This approach has fostered a unique culture built on acceptance and openness.
In today's divided world, the spirit of Japanese tolerance offers a valuable perspective for global leaders working to solve complex social issues. INTO THE BRIGHT - KYOTO offers an interactive program of exchanges with global entrepreneurs and thought leaders, providing an opportunity for meaningful connections and insights. -
Marvel at Mother Nature at Fukushimagata Lagoon: A Private Cultural Experience and Tour
Niigata Prefecture is famous for its delicious rice and sake. Niigata City, the prefecture’s capital, is home to a vast expanse of rice paddies, an iconic symbol of the plains of Niigata. It also contains another iconic landscape of Niigata: the lagoon. The Fukushimagata Lagoon of present-day Niigata City gave rise to a lifestyle and culture that was inseparable from the lagoon.
Now you too can experience the unique lifestyle and food culture of this region through interactions with local fisherfolk and storytellers.
Try some snacks made from unique ingredients obtained by lagoon fishing paired with sake produced by one of the local breweries, and chat with local residents around the warm fire of a sunken hearth.
The Fukushimagata Lagoon is also a favorite stop for rare bird species such as white swans and bean geese, a designated Natural Monument of Japan. Watch the wildlife fly around the rice paddies in the early morning with a local ranger guide.
Main contents of the tour
(1) Special lagoon cultural experience: Board a traditional wooden boat and try your hand at fishing with active lagoon fishermen. Try traditional cuisine made with ingredients caught in the lagoon and paired with Niigata sake while chatting with local residents around a sunken hearth.
(2) Early morning birdwatching: See the rare wild birds that flock to Fukushimagata Lagoon, includings white swans and bean geese (designated Natural Monument of Japan).
(3) Special sake brewery tour in Niigata: Try sake pairings of leading Niigata sake varieties (*includes a souvenir Niigata sake cup) -
Saiku Cultural Art Festival 2024 SAIKU CULTURAL ART FESTIVAL 2024
The National Historic Site of Saiku was once the residence of the Saio, unmarried female members of the Japanese Imperial Family who served nearby Ise Shrine. The site has been protected as sacred land by local residents, and is where the prayers of the Saio have been passed down to the present day. This year's Cultural Art Festival will be held across the entire site, allowing visitors to experience Japanese history and culture alongside various art forms.
September 15, 2024: Matsusaka beef BBQ and balloon glow
September 16, 2024: View the historic site from the sky on a tethered hot air balloon, featuring the spectacular sight of art formed by 2,000 lights
November 2–3, 2024: Project mapping of ancient Japanese landscapes onto the historic site's reconstructed Heian period (ancient Japanese) structures
November 4, 2024: Traditional Noh theater screening of a play set in the Saiku palace complex
December 15, 2024: Saiku Night Parade of One Hundred Demons. Transform into a yokai spirit from Japanese folk tales in this special night experience. No preparation necessary.
In addition, visitors may enjoy activities such as a digital art night banquet at a rented-out museum or praying with the Saio. Each program features special culinary experiences, including boxed bento lunches inspired by ancient Japan, full courses of creative French cuisine, and party menus prepared by local food coordinators.
Enjoy Japanese history and culture at the Saiku Cultural Arts Festival in the town of Meiwa, Mie Prefecture. -
HIDAKA TRAIL DAYS
Mount Apoi, located near Samani in eastern Hidaka, Hokkaido, features some of the world's most unusual geological features and is home to many endemic species. It is treasured as both a premier hiking spot and a place of scientific study.
In June 2024, the Hidaka Mountain Range, including Mount Apoi, and Cape Erimo were designated as Japan's largest national park.
To celebrate this designation, we are hosting the park's first outdoor event!
The event will showcase outdoor brands that are highly popular among Japanese hikers.
Don't miss the chance to come and try unique and exclusive gear that is not available overseas.
The local conservation society will offer Ainu cultural experiences at the event. Try your hand at making trail food using local ingredients, test-ride an E-MTB, and buy local delicacies to take home or enjoy on the spot!
In the evening, three prominent figures in the Japanese long-distance hiking community will talk about long trails while gathered around a bonfire.
Enjoy two days of relaxed interactions with Japanese hikers and celebrate with us. -
A New Nighttime Economy of Food and Myth in Aoshima, Miyazaki
This tour is an opportunity to try special foods and drinks, as well as traditional culture on the miraculous island of Aoshima. Surrounding the island, which has a circumference of 1.5 km, are irregular, visually pleasing rock formations created over the course of 6 million years. The island is covered in subtropical vegetation, the northernmost of its kind in the northern hemisphere, with scenery that makes you feel like time seems to have stood still.
On Aoshima, you will be able to enjoy a Miyazaki Prefecture gastronomy course prepared by a chef from a Michelin-starred restaurant. You can also enjoy special cocktails made by a bartender named in Asia's 50 Best Bars 2022. Nature, culture, and you. Enjoy a night where everything comes together in a timeless moment.
Aoshima by night: TIMELESS MOMENTO Menu
- Special dinner and cocktails
- One Plate・One Drink A moment to experience the charm of Miyazaki with all five senses
- Guided night tour of Aoshima Shrine
- Japanese calligraphy experience
Key players
Kojiro Kashiwada: Owner and chef of Kasane in Akasaka, Tokyo. Michelin-starred since 2011. Will serve creative Japanese meals that evoke the island’s culture and traditions.
Shuzo Nagumo: Owner of SBAR (Asia Top 50). Nagumo is one of Japan's foremost mixologists, and his cocktails made with local Miyazaki Prefecture sake have proved a game changer.
Yasutaka Nagatomo: Until 1737, only priests were allowed to set foot on the mysterious isle of Aoshima. The chief priest himself will guide you through the history, culture, and sacred kagura dance rituals of Aoshima.
Satoshi Iwao: Highly praised for his 'shodo' performances, Iwao became a qualified instructor at the age of just 16, though he did not begin to work professionally as a calligrapher until the age of 29.Performing on the streets of Miyazaki, Japan, Iwao has also performed in Paris - exhibiting at the Japan Expo Paris in both 2018 and 2019. -
FIA World Rally Championship FORUM8 Rally Japan 2024 - Hospitality Program
This hospitality program will make the experience of watching Rally Japan 2024 (the final match of the season in the FIA World Rally Championship) even more special than it already is.
Stadium hospitality: Watch the rally from the best seats, enjoy a meal at the stadium restaurant, attend a meet & greet, and more
Mountain hospitality: Includes transportation to and from the exclusive SS area in the mountains, and watching the race from amidst the great outdoors
Room hospitality: The top-of-the-line plan includes a comfortable stay in a Super Room at Toyota Stadium
Helicopter experience: The executive plan allows you to charter a helicopter to watch multiple SS races
This hospitality program includes special spectator seating, meals, rest areas, activity experiences, and more. That makes it the best way to watch up close and personal how the rally cars race at full speed and how the world’s top rallyists and mechanics working furiously to maintain them.
Take in the end of the WRC 2024 season in the best possible way!
◆ Services & activities:
- Rally car ride-along
- Meet & greet with special guests
- Priority entry to the course walk
- Service park tour
- Concierge service
- Rally Japan merchandise
- 20% discount on WRC merchandise
- Special pass gift