A “Customizable Experience Museum” Offering Premium Food Experiences and Engaging All Five Senses in Zentsuji, the Birthplace of Kukai

Why not experience authentic Japan by connecting with the culture that has been cherished and nurtured since ancient times?

Zentsuji City in Kagawa Prefecture is the birthplace of Kukai, the renowned master of Japanese Buddhism, well known throughout Japan. Kukai, who was born 1,250 years ago, practiced asceticism in the rich natural environment of his homeland of Shikoku, where he attained enlightenment. Over 1,200 years later, many pilgrims from around the world continue to visit and follow the pilgrimage routes Kukai once walked.

In Zentsuji City, you can explore five temples associated with Kukai and engage in experiences that refine your five senses, all in locations that are normally closed to the public. Each temple offers a unique sensory theme: Mandaraji Temple (touch), Deshakaji Temple (sight), Kozanji Temple (sound), Zentsuji Temple (taste), and Konkakuji Temple (smell). In the city center, where the culture of “O-settai” (hospitality) is deeply rooted, you can also enjoy experiences such as traditional local crafts and cuisine.

In addition, a special two-day premium dinner event, "Premium Chef’s Table in Zentsuji," will be held. The cuisine will have a focus on ingredients sourced from Zentsuji, and together with the chefs, you will tour the production areas, touch the soil, the grass, and the living creatures. By traveling through the city and speaking directly with producers, the chefs will craft dishes that encapsulate these stories, offering diners a meal that feels like they are embarking on a journey themselves.

Each experience is guided by an experienced professional interpreter guide.